BSc. Marketing - West Midlands Open University

Business and Marketing

Course Curriculum

Our Business and Marketing program offers a comprehensive curriculum covering essential topics and ensuring a well-rounded field understanding. Students will explore consumer behavior, market research, brand management, digital marketing, and strategic marketing. Upon graduation, our students are well-prepared to pursue various exciting career opportunities. They can excel as marketing managers, brand strategists, social media specialists, advertising executives, or digital marketing consultants. Additionally, our program instills a strong entrepreneurial mindset, empowering students to create successful ventures in the vibrant world of business and marketing.

100 Level

First Semester	Units
ACC 101 – Introduction to Financial Accounting I	3
GST 101 – Use of English and Communication Skills	2
BUA 101 – Introduction to Business I	2
ECO 101 – Principles of Economics I	3
COS 101 – Introduction to Computers	2
GST 109 – Use of Library and ICT Skills	2
AMS 101 – Basic Mathematics	2
Second Semester	Units
BUA 102 – Introduction to Business II	2
ECO 102 – Principles of Economics II	3
GST 102 – Nigerian People and Culture	2
ACC 102 – Introduction to Financial Accounting II	3
AMS 104 – Principles of Project Management	2
AMS 102 – Principles of Management	2
EMT 103 – Business Ethics	3

200 Level

First Semester	Units
GST 201 – Philosophy, Logic, and Human Existence	2
MKT 203 – Introduction to Marketing Psychology	2
MKT 211 – Principles of Marketing Management	2
MKT 213 – Entrepreneurial Marketing	2
MKT 221 – Service and Social Marketing	2
ENT 211 – Entrepreneurship and Innovation	2
FIN 205 – Corporate finance	3
BBA 104 – Business Law I	2
Second Semester	Units
MKT 212 – Business to Business Marketing	2
MKT 220 – Food & Agricultural Marketing	3
MKT 222 – Retail & Wholesale Management	2
MKT 224 – Online Public Relations & Reputation Management	3
FIN 202 – International Finance	2
BBA 205 – Business Law II	2
MKT 218 – International Marketing	3

300 Level

First Semester	Units
MKT 303 – Legal Aspects of Marketing	3
MKT 311 – Digital Marketing Management	3
MKT 313 – Marketing Practicum	2
MKT 321 – Strategic Marketing	2
MKT 329 – Marketing and Social Media	2
MKT 323 – Marketing Operations Management	2
MKT 327 – Marketing Ethics	2
Second Semester	Units
MKT 304 – Marketing Theory	2
GST 312 – Peace and Conflict Resolution	2
MKT 312 – Logistics & Distribution Management	2
MKT 322 – Consumer Behavior	3
ENT 312 – Venture Creation	2
MKT 324 – Marketing Research and Analytics	3
MKT326 – Sales Management	2

400 Level

First Semester	Units
MKT 411 – Analysis of Marketing Decisions	2
MKT 413 – New Product Development & Management	3
MKT 421 – Political Marketing	3
MKT 423 – Global Marketing	3
MKT 425 – Integrated Marketing Communications	3
BUA 401 – Business Policy and Strategy	3
Second Semester	Units
MKT 412 – Contemporary Issues in Marketing Practice	2
MKT 416 – Marketing Persuasions	2
MKT 422 – Energy Marketing	2
MKT 424 – Research Project	6
MKT 426 – Business Communication	3

Careers

Available Opportunities for Business and Marketing Holders

A bachelor's degree in Business and Marketing can open up a wide range of exciting career opportunities.
Here are some career options for you to consider:

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Business and Marketing

Course Curriculum

Course Summary